One of the greatest challenges for any brand is to enter a new market. The risks are significant, especially when competition is stiff, but the potential rewards are substantial too. If you’re thinking about making the leap, there are several...
Sexy digital marketing campaigns—we see them every day in the automotive, travel, fashion, entertainment, and retail tech industries, to name just a few. But what if your brand that doesn’t fit one of these categories, or is one you feel...
Ever wonder what makes certain successful brands instantly memorable to consumers? Is it an eye-catching logo, a snappy tagline, a clever campaign, or is it all of these and more? One hint is that a successful brand’s public face is...
In today’s competitive e-commerce environment, users are bombarded by thousands of product videos daily—embedded in web pages, on YouTube, and in social media. So how can you make a professional grade product video that rises above the noise—as well as...
In the world of marketing, the criteria that define success seem to change by the week. Once successful methods seem to constantly give way to new approaches and technologies. But even in today’s competitive and rapidly evolving B2C environment, there...
If you’re managing a small to mid-sized business, you have a wide range of marketing options open to you—including print, digital, and video campaigns, along with sponsorship, affiliate marketing, and social media. But creating an effective marketing program from research...
In the world of business, it can seem as if the terms “marketing” and “branding” are used almost interchangeably. Yet, while each of these essential concepts informs and affects the other, there are some vital differences between them. Here we’ll...
In today’s competitive business environment, it’s sometimes difficult to elevate your brand’s message above the static. That’s why many successful and emerging brands have chosen to boost their profiles with attention-grabbing company overview videos. Video lets you highlight not only...
Search Engine Marketing (SEM) should be a crucial piece of your digital marketing plan. Google, Yahoo, and Bing all offer advertisers an opportunity to reach potential customers, but only one of these search engines can be crowned king. You guessed...
Quality design goes a long way, and working with a quality design firm can make a world of difference for your business. With the great design of your products, packaging, website, expo backdrops, sales decks, flyers and infographics, a company...
