In the world of marketing, the criteria that define success seem to change by the week. Once successful methods seem to constantly give way to new approaches and technologies. But even in today’s competitive and rapidly evolving B2C environment, there are some constants.

Let’s look at a few “musts” for any successful marketing campaign.

Find Your Purpose

No journey can be successful without clear goals and objectives. That’s why it is essential to define your purpose clearly from the outset. You may be seeking to break into a new market, to increase awareness of a new product or service, or to boost sales from smartphone users. Whatever your goals, they should be clearly in focus and should inform the tone of your campaign from start to finish.

Determine a Target Persona

Identifying your target audience is an essential step in any marketing campaign. Once you know who you want to reach, you can begin to analyze and target their search habits, shopping preferences, and purchase patterns. For example, what’s your target consumer’s age and income, what are their interests, and do they do most of their shopping on their phone? The answers to these questions and others like them will help to inform your campaign strategy.

Define Your Criteria for Success

The time to think about what defines success for your campaign is before you begin. For example, are you looking to achieve a 15% increase in site visits, to jumpstart engagement on your social media platforms, or to boost market share in a new region? Once you define success you’ll have a better idea of how to reach it.

Develop a Clear Strategy

If the mantra for real estate is “location location location,” then the one for marketing is “plan, plan plan.” What is your budget and timeline for the campaign? What advertising channels (email, print, video, web, social) do you plan to use? How much copywriting and graphic design work will you need? Whatever strategy you choose, it should be informed by your goals, knowledge of your target audience, and your criteria for success.

Pay Attention to Emerging Technologies

Emerging technologies like artificial intelligence, voice search, and visual search are changing the way your customers find you. And on the flipside, data-driven marketing is allowing marketers to target ever more specific consumer demographics. By keeping these trends in mind you can better craft a campaign that reaches your target customers when (and how) they’re looking to buy.

Set Benchmarks for Development and Implementation

The importance of timing and scheduling can’t be underemphasized. By benchmarking each phase of the campaign, you can track both your progress and costs. Plus, you can also make adjustments on the fly, without missing key deadlines, or worse, sending the entire campaign into disarray.

Set Metrics that Let You Learn from Your Results

Every marketing campaign, regardless of its degree of success, should be a learning experience. By setting clear metrics you can better assess and learn from your results. Once you know what worked (and what didn’t), you can make adjustments in the planning of future efforts. Are you tapped into digital marketing expertise with measurable results, or are you taking a haphazard approach with little cohesion and measurement?

At Mighty 8th Media, we understand the elements that are essential to marketing success in today’s competitive environment. From concepting, and market research to graphic design, copywriting, video production, and social media management, we bring to each project a diverse skill set, advanced technology, and an unwavering commitment to excellence. Contact us today and learn what Mighty 8th can do for you.


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