The Value of a Quality Design Firm in Atlanta
Quality design goes a long way, and working with a quality design firm can make a world of difference for your business. With the great design of your products, packaging, website, expo backdrops, sales decks, flyers and infographics, a company can set them apart from their competition. Not everyone, however, has an eye for design. If you are located in the South, and especially in Atlanta, there are some outstanding Atlanta-based design firms that are highly acclaimed for their design work.
The ability to connect with your target audience with your message, product or service is critical. Quality design allows you to reach your audience in a manner in which they want to be reached. A great design firm gives you the ability to connect with your target audience in a meaningful, memorable and often emotional way. If an individual feels a personal connection with a brand, that sense of loyalty is not only powerful to that relationship, it will often be shared to that consumer’s friends and acquaintances.
In contrast, products, websites, and imagery that is not compelling or, worse, disjointed and “off” can cause long-term damage to a brand. Consumers make long-term brand decisions first with their eyes. If the eyes get a “meh” impression, the brand will have a hard time overcoming it. This is where a great design firm can take your product and your business to the next level.
An Experienced and Diverse Design Team Makes a Difference
A quality designer or design team not only knows how to create visually stimulating graphics, but they will also have a keen sense of your market, your company and brand, and your products and services.
Understanding your markets’ vernacular, its history, and what is causing current buzz should all go into your design. To be effective, the design has to resonate with your target audience – hence, a strong understanding of that audience will be manifested in the final design work.
Do you have a product? The packaging is perhaps the most important element affecting a consumer’s relationship with your brand. Think of the products you are drawn to, and then think of their packaging relative to their competitors. Does the packaging have any conscious or subconscious effect on your relationship with the brand? Research says it does, and in a big way.
A great design firm can improve the shelf appeal, functionality, performance and usability of your product. This can increase conversion, improve customer retention and grow new customers – simply by creating an iconic design. Simply put, great product designs make a big difference.
Design For Every Channel
In today’s market, there are many channels to share your brand’s message. Each of these channels requires a specific style of asset creation. For example, the graphics that are produced for Facebook are a different style than the imagery required for Instagram. This concept perpetuates itself through many other online marketing channels.
Working with a quality design firm in Atlanta should be a major piece of many companies growth strategy. Together with strong products, smoothly running operations and a strong sales effort, design can be the engine to fuel all of these efforts. Without amazing design, those other efforts may be outstanding but fall short, merely because your company is not passing the eye test.
Are you looking for premium design skills to showcase your brand and your company? Mighty 8th Media is one of the leading design firms in the United States and based in Atlanta, Georgia. For over ten years, this award-winning design firm has been lauded for its ability to create both breathtaking design work and meaningful reaction from viewers and consumers of the design elements. You can schedule a free consultation with Mighty 8th by calling 770.271.3001 or by requesting more information online.