How To Make A Great Company Overview Video
In today’s competitive business environment, it’s sometimes difficult to elevate your brand’s message above the static. That’s why many successful and emerging brands have chosen to boost their profiles with attention-grabbing company overview videos. Video lets you highlight not only your products or services, but also the very human aspects of your business—including your brand’s inspiration, corporate culture, and vision for the future.
What goes into making a great overview video?
There’s no pre-set format or template for the perfect company profile video, which means there’s a lot of room for creativity. There are, however, a few characteristics—both technical and not so technical—that most successful corporate overview videos have in common. Let’s take a look at a few.
Set clear goals.
As with any major project, it’s important to start with a clear set of objectives in mind. Remember, you’re creating a narrative that must capture your audience’s imagination in a brief time window; so you won’t do yourself any favors by being scattered or by trying to cram too much content into that space. Whether you’re choosing to emphasize innovation, timeliness, or personalized service, the most successful overview videos are those where each element contributes positively to the brand’s message and personality.
Put your best self out there.
If you’re planning to feature yourself or other company stakeholders in your video, both your scripted content and your visuals should reinforce your overall message. Remember, this is about creating an emotional connection with your viewers—one that builds trust and confidence in your brand. So put your best self out there and let your natural enthusiasm and confidence show.
Keep it accessible.
Communicating technically complex concepts isn’t always easy, especially when the time is limited. Your video production company can work with you to create inventive ways (like animation) to communicate those ideas to your audience clearly and concisely. Remember, we process what we see or read faster than what we hear. Sometimes it’s better to show than to tell. And when you do tell, avoid insider jargon that may not be familiar to your audience.
Partner with a proven production company.
The quality of your final product will depend to a large extent on the skills and experience of the video production company with which you partner. So you may want to review the portfolios and customer reviews of video production companies in your area and choose one whose expertise and style best match the vision you have for your brand.
Keep it brief.
Most successful company overview videos have run times of 2 minutes or less. That may not seem like much time to fully describe your brand, but an experienced production company can leverage video, voiceovers, and animation to pack a punch into those 2 minutes.
Share, share, share.
Once you have your final product in hand, share it on your company’s website and your branded social media outlets. Your production company may be able to create smaller (5-10 second) clips from the larger product, which can then be inserted in other branded collateral like email promos.
At Mighty 8th Media, we are committed to helping brands boost their profiles and increase engagement. As a premium video production company in Atlanta, Georgia, we are happy to create a meaningful and powerful overview video for your company. To learn more about what we can do for your business, contact us today!