In the world of business, it can seem as if the terms “marketing” and “branding” are used almost interchangeably. Yet, while each of these essential concepts informs and affects the other, there are some vital differences between them. Here we’ll...
If you’re managing a small to mid-sized business, you have a wide range of marketing options open to you—including print, digital, and video campaigns, along with sponsorship, affiliate marketing, and social media. But creating an effective marketing program from research...
In the world of marketing, the criteria that define success seem to change by the week. Once successful methods seem to constantly give way to new approaches and technologies. But even in today’s competitive and rapidly evolving B2C environment, there...
As more users access the internet via their mobile devices, the popularity and impact of video content are growing rapidly. YouTube has reported that video consumption rises by 100% annually, and that 90% of users claim that product videos are...
In today’s competitive e-commerce environment, users are bombarded by thousands of product videos daily—embedded in web pages, on YouTube, and in social media. So how can you make a professional grade product video that rises above the noise—as well as...
