|Held back by their dated branding in an industry that is constantly moving forward, we created an iconic, modern brand built around the idea of a hexagon. With engineering at the core of everything they do, the hexagon is often seen in nature as a strong engineering design with its interlocking ability and use in such forms as hives.|
|The hexagon was brought into the overall brand presence, including print collateral. A palette of colors were generated that, when married together, feels masculine and artistic at the same time. These colors bring together a warmth and friendliness that is representative of the Byteworks team.|
|We knew there was a great potential to capture the energy and passion of the brilliant team at Byteworks using the power of video. Plus it's the first time we've ever attached a camera to a scooter!|
|With different business units and services to market, we built icon sets that not only represent those areas but also create an artistic texture when used together.|
|Bytework's responsive website is a digital representation of their brand, and their blog sees a lot of traffic as they share their thought leadership on technology topics.|
We were referred to Mighty 8th by a friend, and from the initial meeting with them we found their approach to be genuine and refreshing. Mighty 8th created a professional and consistent brand image that finally allowed us to reach beyond our immediate customer base, having the highly-designed look that is necessary to convey the credibility we had earned, but had struggled to reflect in our marketing collateral.