Next weekend, our crew is getting all glammed up to celebrate the 20th anniversary of the National Museum of the Mighty Eighth Air Force! For two decades the museum has worked to honor the heroes who conquered fear and fire at 20,000 feet and ultimately charted a new course for the end of WWII.
In honor of their 2016 Legacy Gala, we’re showcasing one of our favorite passion projects to date — a complete overhaul of their website and marketing pieces. Head over to our portfolio for the detailed breakdown or check out the highlights below:
“Teaser Tour” Video
The museum’s collection of historic artifacts and war memorabilia is so extensive that many visitors never get to see its full scope. By blending archival audio with modern production techniques, we created a stunning overview that captures many of the changing exhibits as well as the beautiful campus, and builds an irresistible desire to see what’s next.
User-friendliness was a major benchmark for this redo. Using an “action words” navigation provokes visitors to dig into the site and discover a whole new world of war. By simplifying the engagement as well as the path to donate, we’ve helped to increase funding AND museum attendance.
Not only did we tackle the look and feel of this one, we also reworked the backend. To give the museum’s marketing team the ability to update and add content on-demand, we developed a custom-coded WordPress system that is now simple and easy to use.
Prominent Digital Presence
“Masters of the Air”, by Dr. Donald Miller, is a gripping narrative written about the squad and their missions based out of Savannah, GA. Dr. Miller engaged the museum for help with his research and helped pave the way for the upcoming HBO miniseries — “The Mighty Eighth” — a collaboration by Steven Spielberg and Tom Hanks, and rumored to be the most expensive in history.
With stories like that just waiting to be told, it’s no wonder our entire crew has been romanced by these Bomber Boys of World War II.
We’re proud of the work done by the National Museum of the Mighty Eighth Air Force and are honored to use our talents to give back in-kind. Here’s to 20 more years of keeping the stories alive!