Mar
25
2012
We’re Lovin’ the New Lovin’ Spoons Print Pieces
Posted by: Gordon McMahan

Lovin’ Spoons is conquering the world of frozen yogurt one groovy store at a time, and we have the pleasure of helping them market their tasty product and store concept not only to hungry customers but also to potential franchisees. With four stores under their belt, Lovin’ Spoons is embarking on a strategic rollout of franchising efforts throughout the Southeast and eventually beyond.

To assist in their franchising efforts, we designed a custom three panel folder to house a suite of inserts showcasing the Lovin’ Spoons story, store support, differentiators, FAQs and more. The folder itself features a custom die-cut pocket to house the inserts and a spot UV treatment which creates depth and highlights for many elements on the inside and outside of the folder.

Additionally, we created a small tri-fold brochure that will be featured in-store to quickly highlight Lovin’ Spoons franchise offerings and drive inquiries on their website.

This brochure is cleverly featured on vinyl graphics prominently above the famous orange sofa in each store for those that are ready to dig into some froyo franchise opportunities.

The beauty of this particular print process was that our client was able to join us for the press check! Diane Kahn, founder of Lovin’ Spoons, attended the press check with her daughter Abigail to literally see her folder come off the presses.

At each press check, we check everything from ink coverage to Pantone colors to make sure everything prints perfectly. Diane was very impressed with the professionalism and equipment of the printer for this project, Standard Press.  She even took a few iphone photos and videos to commemorate the occasion!

To learn more about the full service marketing services we’ve provided to Lovin’ Spoons, check out our portfolio.

Meanwhile, if you want to open your very own location of the absolute grooviest frozen yogurt store around, check out Lovin’ Spoons!


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