HOT TOOLS
Developing a campaign for a new line of hair tools was exciting, but creating a concept that celebrates the beauty we all possess was something special.
TURNING HEADS AND TOUCHING HEARTS
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Hot Tools has been a top choice of salon professionals for decades. Now, for the first time, they are available to consumers through the Signature Series line of products, and they wanted Mighty 8th to help launch it. What they didn’t want was the stereotypical high-fashion concept. Our team developed a series of directions and landed on, ‘Everyone Deserves Beautiful.’ The tagline served as a springboard for several commercial spots and digital assets that highlighted the beautiful results that everyone can achieve.
SERVICES
- CAMPAIGN CREATION
- TAGLINE
- DIGITAL ADS
- HOW-TO VIDEOS
- MULTIPLE COMMERCIALS
- DIGITAL STRATEGY
- MEDIA PLAN
- AGENCY OF RECORD
CAMPAIGN DEVELOPMENT
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CAMPAIGN CREDO
Look in the mirror. What do you see? Are you happy, sad, indifferent? That depends on your perspective. Do you see the weight of life’s demands or the opportunity to own the day? We see strength, sacrifice and, above all, beauty.
It doesn’t matter whether you’re black, white, Asian, Indian, serious, silly, single, married, old, young, quiet, or loud. Everyone deserves beautiful because everyone is beautiful. And Hot Tools helps you make the most of it every day.
VIDEO
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Serendipity brought us to Mighty 8th. We have been extremely pleased since we engaged them. They are small enough to be very responsive but skilled enough to tackle complex problems. I give them extremely high marks for engagement and proactivity. Earlier indicators suggest that they are having a very positive impact on our results.
DIGITAL AD DESIGNS
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