The power of video to boost your company’s profile, spur engagement, and maximize the impact of your message is undeniable. Each day, millions of consumers rely on branded video content to help them make purchasing decisions, so it’s not surprising that many companies are eager to use video to connect with potential customers and to promote repeat business.

But what goes into making a compelling, high-quality video—and is it something you can do yourself, without the assistance of a video production company?  To answer this question, let’s look at a few key elements of video production…

The Value of Experience

Making a quality video requires many skills—setup, direction, lighting, sound, and editing, just to name a few. Trying to fulfill all these roles yourself can be daunting and time-consuming, especially if you’re learning as you go. And while you may be able to enlist the help of your in-house staff, you’re still left with the tasks of delegating duties, supervising day-to-day production, and troubleshooting problems as they arise. If your staff is not skilled in the many nuances of videography, you’ll likely find that problems, delays, and cost overruns can mount up quickly. A professional video production company has the skills and experience required to avoid rookie mistakes and potentially costly delays.

Do I Really Need All That Equipment?

Video technology has advanced exponentially over the past two decades, and the tools needed to make a quick-and-dirty do-it-yourself video are both available and affordable. But if you plan to create a top-quality video that puts your brand’s best face forward, you’ll need to aim higher. The equipment required to make a quality video is expensive, especially if you want to use the most current technology. But that investment only pays off if you make lots of videos. Just as you wouldn’t buy a new car just to drive to a wedding, why buy an array of expensive video, lighting, and sound equipment to make one video? A professional video production company will have both the advanced equipment and the skills to use it to its fullest potential.

Storytelling Matters

A successful video creates an engaging narrative that helps you (and your brand) connect emotionally with viewers—and it does so within limited time constraints (most corporate overview videos, for example, have run times under 2 minutes). And while this may not seem an overly complex task, getting it right involves a significant amount of planning, direction, and technical expertise.  Professional video producers are expert storytellers who are able to use voiceover, animation, B-roll footage, and more to weave the concise and compelling narratives they create. These skills are not only desirable—they are essential—especially when you have only minutes to forge a meaningful connection with viewers.

A Fresh Set of Eyes

Every company wants to stand apart from the competition. Enlisting the help of a professional video production company has the advantage of adding a fresh perspective to an existing challenge. An experienced video producer will likely know something about what works—and what doesn’t—when it comes to making a top-quality video. They may even have experience making videos within your field. These factors make a producer’s creative and technical input invaluable when establishing a unique image for your brand.

Your Time Is Valuable

Creating quality video content requires time, focus, and proper tools. Adding the responsibilities of do-it-yourself video production to your already packed schedule can sap staff hours and resources away from other key aspects of your business. By partnering with an experienced video production company, you can devote those critical hours to what makes your company a success.

At Mighty 8th Media, we are committed to creating top-quality results-oriented videos that boost the public profiles of the companies we serve. To learn more about what we can do for your business, contact us today!


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