I’m typically not a fan of the word “trends.” As I distinctly remember the fashion trend of the bowl-cut hairstyle and acid wash jeans that my mother demanded I wear in the 90’s. Thankfully, this trend has come and gone, and if you weren’t exposed to it, be thankful!
Even though I refuse to succumb to the surrounding fads, it is very important to be aware of the emerging trends in the design and technology industry, especially if you want to keep your customers’ attention. These are the “good trends” that you need to know if you want to stay ahead of the game. Here are some design trends to be on the lookout for in 2015.
Design Trend 1: Scrolling vs. Clicking
For a long time the idea of the “fold” (the fold is where a website stops displaying content at the bottom of the page, like a folded newspaper) was a sacred cow in web design, with the idea that important content had to be above the fold so that the information was accessible to users.
This ideology is quickly being turned on its head. Users are accustomed to scrolling and the need for dedicated links to new pages has gone out the window! According to a recent article from the CEO of Charbeat, 66% of attention is spent below a website’s fold. So what does that mean?
Well, websites are gaining vertical length. More content can be shown at once and those elements are not competing for the same real estate. Images have more room to breathe and are bigger, which brings us to our next trend.
Design Trend 2: Make the image bigger. BIGGER.
“Load time” for a website is rarely discussed as an issue, but it’s extremely important. Back in the days of dial-up, kilobytes were a scarce commodity. It still is today, but with faster download speeds it allows more flexibility in having larger files built into a site.
Now that we have the capacity to show larger images (and video), we’re able to really present innovative functionalities on a website, such as parallax.
What is parallaxing? It’s when you have an image on a separate plane that moves at a different speed than the content while scrolling to give a visual depth. We recently designed a website with this capability, click here to see it in action. You’ll notice the images in the middle sections move differently than the content areas. This new trend is quickly becoming a standard in website design.
Design Trend 3: Flat Isn’t Boring Anymore
Did you notice something about the development of Apple’s iOS7 and Window’s Metro style? It’s flat!
Visual embellishments, gradients, shading and shadows are moving out the door. Bold, solid colors and crisp, defined lines are quickly emerging. Love it or hate it, flat design isn’t going away anytime soon. One major benefit of using flat design is that it speeds up load time by removing additional textures and relies more on code to display the content.
Flat design also promotes consistency across all platforms, i.e. mobile, tablet and desktop. Colors remain front and center, quickly establishing brand palettes and consistent user experiences.
The idea of flat design isn’t confined to websites either. Now, actual brands are embracing flat color in their logos. If your website is using flat design, should your brand match? Again, it’s a conversation on consistency.
Design Trend 4: Killer Video is Key
A majority of people these days owns a smart phone with the capability to capture photos and record videos at the touch of a button (or an app). With this accessibility, it means video clips are much less expensive to produce and you have high streaming capabilities for devices.
These trending upgrades in technology mean there is no reason your website shouldn’t have a company video to tell your story.
After all, who better to tell your story to the masses than you? Check out this unique marketing video we created for Pinnacle Bank.
Fashionable trends will come and go, so stay true to yourself and your message while you continue to evolve. And if you need help doing that, let us know and we’d be thrilled to help get your business out of those acid wash jeans!