Although technology continues to creep into every aspect of our lives, when it comes to marketing materials there is a lot of tread left on the tires of print collateral. However, if you want your marketing print collateral to be effective, you have to go far beyond a decent design.
Using a recent example of a folder and inserts printed for Mighty 8th client Allgood Pest Solutions, here are 3 Steps to Effective Marketing Materials:
1) Emphasize the Positive. Whatever product or service you offer, the imagery, tone and copy should focus on the benefits to the potential customer and the positive outcomes of using your service.
In the case of Allgood, that’s the joy of bug-free living in a home and yard that is safe and clean for families to enjoy. After all, “When bugs are all gone, it’s Allgood.”
2) Focus on Flexibility. Why print a stapled brochure with fixed pages when some aspects of the content might not be right for some customers? Instead, consider a set of inserts that go into a folder allowing each print piece to be customized to the specific needs of any customer.
Allgood saves money by using only those inserts they need, and when information needs to be updated, they don’t have to throw out their whole brochure!
3) Provide Relevant Content. The copy for your marketing collateral must be engaging, address the needs of the customer, offer value and showcase a clear call to action. Yes, you should outline your expertise and your company’s differentiators, but also consider giving facts, tips or checklists that the customer can use right away.
For example, Allgood offers tips for reducing mosquito problems, facts about termites, and other information that enlightens the customer and presents the company as a true expert in their field.
By following these 3 Steps to Effective Marketing Materials, you’ll be well on your way to achieving success with your print materials.
Want to discuss your marketing needs with the Crew at Mighty 8th Media? Drop us a line and we’ll be happy to prepare a custom flight plan for you.