M8th Blog

1) You Can Bring Your Stories to Life.
Potential customers will get to see and hear from the client that received the benefits of your service and your team of employees that delivered the great results. Viewers will feel more connected to you after watching a video than reading any written case study. It’s a living testimonial to your work.

2) You’ll Give Your Sales Team a New, Powerful Tool.
Rather than just following up with prospects, imagine your sales team sending a link to a compelling video that backs up the specific promises you’ve made. This instills confidence in the buyer and gives your sales team a chance to make a big impact during the sales process.

3) Your Search Engine Optimization will Improve.
YouTube is the second most used search engine after Google. Don’t have content on YouTube? Then you’re missing out on the action.

4) Video is immediate and brief.
Some people like to dive into written case studies with facts and figures and digest lots of details. For busier folks on the go, they want quick bits of information and video. A brief, powerful video allows those people to watch your story, instead of reading it.

5) Video is Multi-Purpose.
Beyond your website and social media, videos can be shared in sales presentations, at trade shows, in your email newsletter and more. Maximize your investment in video by sharing across all of your marketing outlets.

Now that you understand why it’s important to embrace video, the key to success is doing great video. That’s where Mighty 8th Media steps in with our strong storytelling skills. From scripting and storyboards to lighting and sound, we’ll make sure you make an engaging video that matters.

Here is a video we recently created for one of our clients. UTG, a technology company that helps growing business with all their IT needs, wanted to tell a story about helping one of their customers achieve number one market share in their industry through technology.

You’ve likely never met the people in this video, but after watching it, don’t you feel much more informed about their company and their ability to effectively deliver technology solutions to satisfied clients? That’s the power of video.

Ready to embrace video in your marketing? We look forward to bringing your story to life. Drop us a line.

Both business needs and technology can change on a daily basis, let alone annually. So, while there are many aspects of your 2013 marketing plan you can prepare for ahead of time, there are a few you might not have yet considered.

At Mighty 8th Media, we’ve identified five key tools you should definitely consider in next year’s marketing budget:

1. A mobile site. You may not think this is critical to your business now, but when you consider that there are currently more than 3.05 million smart phones worldwide, with mobile internet expected to overtake desktop usage by 2014*, not investing in mobile now could mean lost sales later. Even if you already get lots of business from your current website, think of how much more business you might receive from local searches conducted on smart phones—especially in the coming year or two. Mobile sites are very different from your regular site; they’re all about customers using smaller devices to connect with you. There’s an art to that, so plan accordingly.

2. A blog site. Let’s face it: A static site can get stale quickly, at least from a content standpoint. If content is king, fresh content is emperor. The best way to keep site visitors engaged is to update content regularly—and a WordPress site enables you to accomplish that with relative ease. Here’s an example that we recently developed for the Sisters of Our Lady of Sorrows.

3. A good strategic marketing plan. Maybe you’ve done one of these before, but like your entire business plan, it’s always a good idea to revisit what worked and what didn’t in the past year. Why coast on what’s already worked versus staying ahead of marketing and consumer trends? Look at what’s happening in your market and in the world—and figure out how to capitalize on it with your products or services.

4. A great company video. Whether or not you’re aware, people who want to know more about your business or its people may have already been seeking you out on YouTube.com. The last thing you want them to do is rely solely on the opinions of others (i.e., your competitors or detractors) to make purchasing decisions. Create an interesting and engaging video that provides the overview of what you do and why it’s special. Show and tell people why they should do business with you.  Check out the Mighty 8th Media video here!

5. A more social media plan. Invest in the best word of mouth you can receive online via social media tactics. Don’t just post or re-tweet industry news from other thought leaders; engage with your audience by posting photos, videos and other visually appealing media so that they have a good reason to follow you or check back on a more regular basis. Create a calendar with some flexibility built in for more spontaneous moments.

Finally, as you start your 2013 marketing planning, consider giving us a call at 770.271.3001. We’re always happy to offer the best guidance possible to help your business grow!

Source: Smart Insights