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M8th Blog

Archive for the ‘launches’ Category

Bringing Spirit to Life Online

Tuesday, October 2nd, 2012

This week, we’re celebrating the launch of a fully custom and content manageable site for the Sisters of Our Lady of Sorrows. Mighty 8th Media has redesigned the Sisters’ website to reflect their charism and spirituality, as well as to honor their rich Italian heritage.

In effort to inform and attract those seeking a vocational life or wanting to support the Sisters’ mission, we built a custom system in WordPress that allows them to continually update their site easily and effectively—and one that will help continue to position them as a helpful spiritual resource and great vocational opportunity long into the future.

Within the established navigation, the new site allows the Sisters to add as many pages to their site as they wish and to customize content based on their needs. All of this customization is made possible with WordPress, the powerful tool we use to build our custom sites.

Here are a few of the exciting features on the new Our Lady of Sorrows site:

• Content-manageable header and footer images on each page
• Content-manageable sidebar callouts, which can be seen on each page
• Music player that showcases the Sisters’ music; this can be inserted onto any page, as seen here.
• Media Gallery where videos can be uploaded and organized by category for easy search/viewing.

Visit the website for Our Lady of Sorrows.

 

Creating Awesome for CablesAndKits

Friday, August 31st, 2012

For CablesAndKits, success is more than selling the best priced network equipment or offering great deals on refurbished equipment. It’s also more than knowing you offer something better than anyone else around. For CablesAndKits, success is about waking up each day eager to come into work ready to help people, surviving an intense Nerf gun war, and being honored to have your office relocated to the restroom. It’s about being experts at awesome!

We’ve had the pleasure of helping CablesAndKits completely rebrand themselves from the ground up. We started our journey by developing a strategic marketing plan based on their overall business objectives and long term growth goals. Once that strategic foundation was set, we designed a new brand and tagline, refreshed their online presence and email communications, updated internal marketing collateral, and created a mascot that embodies the personality of the company.

We also had the opportunity to create a very unique vehicle wrap for their very first company car. This stylish set of wheels was begging to be wrapped with CableAndKits’ fun new identity which includes their Twitter handle on the bumper, a magnetic area for various promotions they want to display, and snazzy speakers that light up in red to the beat of music.

Best of all, they rolled the car in at their company meeting for a big splash! Launching an fresh new brand can be a fun way to get everyone excited about the future of the company and continue to build positive morale.

While we’re just in the beginning stages of launching a new brand for CablesAndKits, we’ve already made great progress in better telling their story and helping them reach new levels. Enewsletters are gaining more open rates than before, website traffic is continuing to trend upwards, and sales are among the highest in company history.

Being “experts in awesome” is their tag. What’s yours? Need help translating your core strength? Let us help.