Concussions are more prominent in football than ever, often leading to serious injuries that can be irreversible. When Mighty 8th Media met with the Hanson Group to discuss brand development for the Guardian Cap, a soft outer shell that slips over a helmet, we were inspired by the commitment they have to protect today’s youth from serious brain injury.
With identifiable iconography in mind, the Guardian “wing” was designed to not only represent the protective nature of the product, but also to stand out as a leader in athletic responsibility. Supported by a sporty, progressive typeface, the Guardian brand has truly come to symbolize a new generation in safety.
Protecting Our Youth. One Hit At A Time. A message that would come to exemplify the calling of Guardian throughout the marketing pieces developed. With a clean, sleek design, the Guardian marketing pieces successfully represent the product as an effective, professional athletic tool that helps save players from serious injury while keeping their heads in the game.