M8th Blog

For CablesAndKits, success is more than selling the best priced network equipment or offering great deals on refurbished equipment. It’s also more than knowing you offer something better than anyone else around. For CablesAndKits, success is about waking up each day eager to come into work ready to help people, surviving an intense Nerf gun war, and being honored to have your office relocated to the restroom. It’s about being experts at awesome!

We’ve had the pleasure of helping CablesAndKits completely rebrand themselves from the ground up. We started our journey by developing a strategic marketing plan based on their overall business objectives and long term growth goals. Once that strategic foundation was set, we designed a new brand and tagline, refreshed their online presence and email communications, updated internal marketing collateral, and created a mascot that embodies the personality of the company.

We also had the opportunity to create a very unique vehicle wrap for their very first company car. This stylish set of wheels was begging to be wrapped with CableAndKits’ fun new identity which includes their Twitter handle on the bumper, a magnetic area for various promotions they want to display, and snazzy speakers that light up in red to the beat of music.

Best of all, they rolled the car in at their company meeting for a big splash! Launching an fresh new brand can be a fun way to get everyone excited about the future of the company and continue to build positive morale.

While we’re just in the beginning stages of launching a new brand for CablesAndKits, we’ve already made great progress in better telling their story and helping them reach new levels. Enewsletters are gaining more open rates than before, website traffic is continuing to trend upwards, and sales are among the highest in company history.

Being “experts in awesome” is their tag. What’s yours? Need help translating your core strength? Let us help.

At Mighty 8th Media, we’ve had a bunch of birthday celebrations in the last month, and last week this bevy of b-days centered around our very own Bev! We thought long and hard about a theme for Bev’s birthday, and finally landed on the idea of “A Hot and Bothered Birthday!” On this day we would honor things Bev loves, and things she doesn’t love so much.

What does Bev love?  Well, let’s begin with Johnny Depp. For years she’s gone on and on about how much Johnny puts a little spring in her step.  So, we decorated her area with racy red streamers and a dozen iconic images of Mr. Depp in a variety of poses and movie roles.  Heeeeeere’s Johnny!

Once Bev was able to calm down after a couple of hours of being surrounded by her cinematic idol, we all hit the road for the appropriately WWII themed 57th Fighter Group Restaurant. This eatery is located at PDK airport in Atlanta, and offers a view of the runway as you chow down on tasty soups, sandwiches, steaks, fish and more. What better of a place to celebrate a birthday for one of the crew of the Mighty 8th?

After we placed our lunch orders, we had time to celebrate the “bothered” portion of Bev’s birthday theme. For several days leading up to this event, we all contributed to a list of things that drive Bev absolutely crazy. From leaving paper stacked up around the printer to not turning in receipts on time, we had at least 30 things that regularly make her blow her stack.

How would we share this list with the birthday girl? We have this random stuffed bird in the office, and we unstuffed it for this special occasion. Then we re-stuffed the bird with all these gems that grate on Bev’s nerves. Every one of us had to dig into the bird’s nether regions to pull out something that would make Bev nutty.

This onslaught of things like “getting the wrong candy for the office candy bowl” and poking fun of her “breakfast oatmeal concoction” was a laugh riot. Well, for everyone except Bev.  (although, she was a really good sport!”)

Once we had concluded all the joking around and the very tasty lunch, we all gathered outside for a group photo in front of a P-51, the Cadillac of the Sky.

Bev, we hope this Hot and Bothered Birthday was as good for you as it was for us! Happy Birthday!