For CablesAndKits, success is more than selling the best priced network equipment or offering great deals on refurbished equipment. It’s also more than knowing you offer something better than anyone else around. For CablesAndKits, success is about waking up each day eager to come into work ready to help people, surviving an intense Nerf gun war, and being honored to have your office relocated to the restroom. It’s about being experts at awesome!
We’ve had the pleasure of helping CablesAndKits completely rebrand themselves from the ground up. We started our journey by developing a strategic marketing plan based on their overall business objectives and long term growth goals. Once that strategic foundation was set, we designed a new brand and tagline, refreshed their online presence and email communications, updated internal marketing collateral, and created a mascot that embodies the personality of the company.
We also had the opportunity to create a very unique vehicle wrap for their very first company car. This stylish set of wheels was begging to be wrapped with CableAndKits’ fun new identity which includes their Twitter handle on the bumper, a magnetic area for various promotions they want to display, and snazzy speakers that light up in red to the beat of music.
Best of all, they rolled the car in at their company meeting for a big splash! Launching an fresh new brand can be a fun way to get everyone excited about the future of the company and continue to build positive morale.
While we’re just in the beginning stages of launching a new brand for CablesAndKits, we’ve already made great progress in better telling their story and helping them reach new levels. Enewsletters are gaining more open rates than before, website traffic is continuing to trend upwards, and sales are among the highest in company history.
Being “experts in awesome” is their tag. What’s yours? Need help translating your core strength? Let us help.